History

Christmas in the 1930s: 10 things the decade gave us

Our modern Christmas was shaped by all the Christmases before it. During the 1930s, America was in the grips of The Great Depression. Christmas gift giving was mainly about small handmade items. And the focus was practicality over luxury. But it wasn’t all austerity and gloom. Christmas in the 1930s also made some of the most important contributions of the last 100 years. Like these:

1930

For the first time, there are more households using electric lights, and not lit candles, on their Christmas trees.

1931

Artist Haddon Sundblom creates the first “Coca-Cola Santa,” which first appears in a Saturday Evening Post ad. Sunblom’s work helped create our modern image of Santa.

1932

King George V makes the first Royal Christmas Message, broadcast on the new BBC Empire Service.

1933

The Radio City Christmas Spectacular, starring the Rockettes, debuts in New York.

The Radio City Christmas Spectacular traces back to Christmas in the 1930s

1934

Composer Felix Bernard and lyricist Richard Smith write “Winter Wonderland.” The first recording of the song came out the same year, performed by Richard Himber and his Hotel Ritz-Carlton Orchestra.

1935

The world gets a new board game: Monopoly. It quickly becomes the hottest selling game in America that Christmas season.

1936

Paramount Pictures releases Christmas Comes But Once a Year. This animated short featured Professor Grampy, a recurring character in the Betty Boop shorts. It was Professor Grampy’s only film without Betty Boop, and also the  character’s only film in color.

1937

The Cinnamon Bear makes its radio debut. The show was created to be listened to six days a week between Thanksgiving and Christmas. The series follows twins who search for their missing Christmas star with the help of Cinnamon Bear. Some radio stations still broadcast the series annually. If you haven’t discovered the show yet, you’re in for a real treat! Here’s the first episode:

1938

MGM releases a feature length adaptation of A Christmas Carol. Production on the film started in October of 1938, and it was in theaters just weeks later. It opened in December 1938 at New York City’s Radio City Music Hall.

1939

The Montgomery Ward Department Store creates a promotional giveaway storybook. The storybook introduced the world to a new Christmas character: Rudolph the Red-Nosed Reindeer.

Want more info about Christmas in the 1930s?

Check back here from time to time for new articles about Christmas in the 1930s. And check out this great article from our friends at MyMerryChristmas.com.